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Cost out
Vendor rationalisation, integrations simplified, manual admin removed. There is almost always margin sitting inside an over-grown stack.
For commerce businesses where platforms, ERP, marketplaces, reporting and AI should be working as one system — and aren't yet. I'll advise on the shape of it, or roll up my sleeves and build it. Usually both. I make them work, then I leave them simpler than I found them.
Vendor rationalisation, integrations simplified, manual admin removed. There is almost always margin sitting inside an over-grown stack.
Platforms, ERP, OMS, marketplaces, B2B portals and BI made to behave as one. Fragile integrations replaced. Internal services tidied before they become load-bearing.
Reporting that answers commercial questions. AI applied to the workflows where it removes manual work or sharpens a real call.
Magento → Shopify, custom platforms to modern stacks, replatforming under live trade. Zero downtime where it matters.
Selection, implementation and cutover. Integrated with how the business actually operates, not how the vendor demos it.
Product information, customer and policy data, multi-channel data strategy. The model under the platform.
API architecture, system consolidation, data flow automation. Direct, middleware, or replacing whichever is failing.
Intelligent workflows, process automation, decision support. Where it removes manual work or sharpens a real call.
Infrastructure audit, tech-stack rationalisation, vendor negotiation. There is usually margin sitting in the stack.
Custom internal systems, warehouse and ops automation, BI platforms. Built to fit, not bent to fit.
Technical debt resolution, platform upgrades, architecture overhaul. Quietly retiring what is no longer load-bearing.
The customer-facing and ops stack — marketing automation, helpdesks, telephony, reviews, loyalty — selected, integrated and wired into the systems underneath. Bespoke or pro-grade only.
A few days reviewing the stack, the integrations, the AI roadmap or a vendor decision — written up, with a clear call. Sometimes that's the whole job.
A specific integration, ERP cutover, migration or reporting build. Two weeks to several months, hands-on or directing the people who are.
Ongoing technical leadership by the day or month. The judgement seat for roadmap, vendors and AI calls — not necessarily writing the code.
A growing business rarely has one integration problem. It has ten of them, sat across different parts of the org, owned by different people, with nobody clearly looking at the whole picture. The job is usually to look at all of it at once — decide what's load-bearing, quietly retire the rest, and leave the team with something they can run themselves.
Not a Shopify agency. Not a platform reseller. Not an "AI transformation" consultant. Not a 3PL, sourcing or fulfilment consultant. Not a strategy deck without anyone to act on it. The product is technical judgement — advisory, audit or build — sold by the day, the project, or the month.
Engineering and infrastructure first — fifteen years writing production code and designing the systems under it. Just as much time spent in the operator's seat: leading technical functions, owning vendor and platform calls, and sitting between commercial and engineering when the two have to agree. Across independent brands, multi-brand groups and larger corporate environments — platforms, ERP cutovers, migrations, marketplace and B2B systems, BI, automation, AI implementation and technical leadership across business-critical systems. Hands-on where it matters; senior where it has to be. Mostly ecommerce. Also fintech.